Advertising is big business. Ever since the first banner ad way back in 1994, we’ve been consuming this digital content on almost every major platform we use, seeing countless images and videos throughout the average workday. It’s also worth noting…
Mobile advertising agency, Mobiclicks has announced that the company has successfully launched its first branch outside of South Africa. The new office is based in Nairobi, Kenya. Allen Kambuni has been appointed as the Mobiclicks Regional Lead for East Africa.…
Just as mobile technology is evolving, so is mobile display advertising. As has always been the case, the most successful ads are those that interest customers and encourage them to take action. Nowadays, the ads that seem to work best…
The pace of mobile phone penetration within Africa, the increased adoption of Smartphones and use of mobile data are just some of the key drivers behind growth within the mobile advertising and publishing space. Amid high-growth and a strong move…
InMobi has released snap shots of mobile advertising trends in Africa for December and March. InMobi Vice President and Managing Director for Africa, Isis Nyong’o, said the mobile advertising trends help to show how major communication devices such as Research…
INMOBI, a leading mobile ad network, has released its updated network research report. It provides a snapshot of mobile advertising trends in Africa between July 2010 and October 2010. “Africa continues to be a major market in the global mobile…
Mobinil mobile phone subscribers in Egypt now have access to interactive advertising tailored to their personal interests through a strategic partnership between Alcatel-Lucent and Mobinil, Egypt’s leading mobile operator. Based on Alcatel-Lucent’s Optism mobile marketing solution, it provides Mobinil’s customers…