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Posts Tagged ‘Mobile Advertising’

  • Video ads

    Video Ads: The Future of Online Advertising

    June 30, 2016 • Company News, East Africa, North Africa, Southern Africa, Top Stories, West AfricaComments Off on Video Ads: The Future of Online Advertising

    Just as mobile technology is evolving, so is mobile display advertising. As has always been the case, the most successful ads are those that interest customers and encourage them to take action. Nowadays, the ads that seem to work best are those that engage...

  • Why it pays to advertise on the move in Africa

    October 31, 2012 • FeaturesComments Off on Why it pays to advertise on the move in Africa

    The pace of mobile phone penetration within Africa, the increased adoption of Smartphones and use of mobile data are just some of the key drivers behind growth within the mobile advertising and publishing space. Amid high-growth and a strong move towards Rich...

  • InMobi reveals African mobile advertising stats

    May 19, 2011 • Mobile and TelecomsComments Off on InMobi reveals African mobile advertising stats

    InMobi has released snap shots of mobile advertising trends in Africa for December and March. InMobi Vice President and Managing Director for Africa, Isis Nyong’o, said the mobile advertising trends help to show how major communication devices such as...

  • African mobile ad impressions hit 3.3 bln

    January 13, 2011 • Mobile and TelecomsComments Off on African mobile ad impressions hit 3.3 bln

    INMOBI, a leading mobile ad network, has released its updated network research report. It provides a snapshot of mobile advertising trends in Africa between July 2010 and October 2010. “Africa continues to be a major market in the global mobile ad...

  • Egypt’s Mobinil, Alcatel-Lucent unveil mobile advertising service

    December 6, 2010 • Mobile and Telecoms, Top StoriesComments Off on Egypt’s Mobinil, Alcatel-Lucent unveil mobile advertising service

    Mobinil mobile phone subscribers in Egypt now have access to interactive advertising tailored to their personal interests through a strategic partnership between Alcatel-Lucent and Mobinil, Egypt’s leading mobile operator. Based on Alcatel-Lucent’s Optism...