Second-hand goods chain, Cash Crusaders has built and launched ‘Click & Collect’, the first instalment in taking their retail business online.
“Although we’ve been planning the launch of eCommerce for our business for a while, COVID-19 rapidly increased the rate in which we rolled the service out,” says Sean Stegmann, CEO of Cash Crusaders Franchising.
“As discussed in our recent 702’s Franchising for Future Success webinar, with shopper behaviours changing somewhat, the timing was perfect for us to aggressively embrace our digitisation strategy. We started with our WhatsApp Video service back in June and have gone live with our Click & Collect service.”
The company says that this service will cater for both private label new goods as well as second-hand goods and works off a live real-time system. As soon as a second-hand item is sold either instore or online, that item is no longer available for sale, hence eliminating disappointment from customers who see an item online and want to purchase.
“We’ve been very cognizant of how an online shopping channel – especially for our business could present some complexities, so have identified Online Personal Shoppers in every one of our South African stores to ensure a seamless and efficient online shopping experience,” adds Sean
Customers who shop online will be prompted at check out to select where they’d prefer to collect their goods and will have immediate access to that store’s WhatsApp number to be able to converse with the Online Personal Shopper located in that store.
“A real highlight of our eCommerce evolution is that customers are also now able to renew their secure loans online too. We have integrated our entire bespoke POS (point of sale) system to be able to fulfil our customer’s eCommerce requirements at the click of a button,” concludes Sean.
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