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Amazon Racks Up More Visitors than 5 Leading Online Stores Combined

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Jenna Delport
Jenna Delport
I’m a tech writer, world traveller, avocado-eater and dog lover, not always in that order.

Online retail giant, Amazon had 4.06 billion unique visitors in March – this according to data gathered by And while it’s unsurprising that more and more people are choosing to shop online as a result of the COVID-19 pandemic, it is worth noting that Amazon racked up more combined visitors than five other leading online stores.

Amazon dominates the online retail sector

The data shows that eBay, Walmart, Rakuten, and had cumulative visitors of 3.85 billion. eBay registered 1.2 billion unique visitors followed by Rakuten at 0.8 billion while had 0.6 billion, Walmart had 0.61 billion visitors and came fifth with 0.56 billion.

Other platforms with high visitors include Aliexpress with 0.53 billion, Etsy with 0.4 billion, Homedepot with 0.29 billion and 0.27 billion visitors.

The report overviewed online consumer behaviour based on the Search Engine Results Page (SERP). The data shows a significant change for various industries between March 26-29 and March 30-31.

“March marked a period when most people began staying at home as a precautionary measure to curb the spread of the Coronavirus. As a result, many turned to online stores for shopping.”

For the books and literature industry, the SERP volatility percentage change during the period was 187.67%. The hobbies and leisure industry had a change of 119.83% while people and society had a change of 106.90%.

Health, one of the impacted sectors by the pandemic had a volatility percentage change of 96.47%. For pets and animals, the change stood at 96.36% while science had a SERP volatility change of 87.84%.

Other industries with a notable volatility change include; home and garden at 74.67%, auto and vehicles at 74.59%, computers and electronics at72.15%, business and industry at 70.06% and beauty and fitness at 68.63%.

Edited by Jenna Delport
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