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Sony launches new Cybershot camera in South Africa

November 23, 2018 • Gadgets and Gaming, Southern Africa

Sony launches new Cybershot camera in South Africa

Sony launches new Cybershot camera in South Africa.

Sony has expanded its Cyber-shot RX100 series of compact cameras with the launch of the RX100 VI in South Africa.

The RX100 VI is the first RX100 model to include a high magnification zoom lens, as it packs in a ZEISS Vario-Sonnar T* 24-200mmi F2.8 – F4.5 lens. Priced at R23,999.00, the new RX100 VI camera will be available at all key retail outlets in South Africa starting from November.

The camera boasts a one-inch stacked 20.1 MP Exmor RS CMOS image sensor with DRAM chip and an upgraded BIONZ X image processor with a front-end LSI that maximises processing speed and optimises image quality in all shooting environments.

The RX100 VI also features an efficient Fast Hybrid AF system with 315-point phase-detection AF points on the sensor that can acquire focus in as little as 0.03 secondsiii, the world’s fastest AF acquisition time for 1.0-type sensor cameras. It can also shoot at up to 24 fps at full resolution with continuous AF/AE tracking and produces beautiful 4Kvii video with full pixel readout and no pixel binning.

Fumiatsu Hirai, Managing Director, Sony Middle East and Africa said: “Sony’s strength is that we develop all our own key camera components such as advanced image sensors, image processors, lenses and software algorithms in-house. The new RX100 VI is the latest in the premium compact RX series, with advanced capabilities that combine extensive zoom, professional image quality and the versatility for still image and video.

“The sleek design and long zoom lens make it particularly useful for travel and lifestyle photography enthusiasts,” he adds. “Given the growing number of travel and lifestyle bloggers in South Africa, we believe this product will be a valuable addition to the premium compact camera segment, setting a new benchmark in performance, functionality and design.”

Edited by Fundisiwe Maseko
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One Response to Sony launches new Cybershot camera in South Africa

  1. Bobby says:

    I have always loved Sony and this camera has been a dream. My previous Sony cameras have lasted years without fault. However, the price is just too difficult to justify. Phones are getting better and better and although no phone can really compare in overall quality, it does, in terms of ROI.

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