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Black Friday kicks off festive season shopping

November 23, 2016 • Online & Social, Retail, Top Stories

Takealot will launch their annual Black Friday sale at midnight on Thursday 24th November.

Takealot will launch their annual Black Friday sale at midnight on Thursday 24th November.

Takealot.com is preparing for the start of the Christmas shopping season with the launch of their annual Black Friday sale at midnight on Thursday 24th November. Known as the “Blue Dot Sale”, it is Takealot’s biggest sale of the year, as consumers country-wide take to their keyboards to shop up a storm for the most coveted Christmas goodies, at incredible prices. With over 10,000 products on offer, consumers can expect to find hundreds of their favourite brands (including Samsung, PlayStation, Xbox, Fitbit, Dell, Garmin, Lenovo, Kindle and many more) at marked down prices up to 60% off.

Black Friday began in the USA in 1932 and traditionally starts the day after Thanksgiving. It marks the beginning of the Christmas gift shopping season and retailers the world over prepare for an increased number of consumers and a healthy spike in sales. The sale has grown in popularity in South Africa over the last few years with Takealot at the forefront from the start. The e-tailer reported a 227% spike in website traffic to the site and a whopping 260% annual increase in orders on Black Friday last year.

“We are predicting that this year our Blue Dot Sale will be our most successful sale in the history of the company and have bolstered our website, warehouse, delivery and call centre resources to cope with the expected increase in demand” said Julie-Anne Walsh, Chief Marketing Officer of Takealot.

The Blue Dot Sale will take place over four days from the 25th to the 28th November with fresh new deals being added onto the site each day. Shoppers should look out for the blue dots across the site to find the deals they are after – a process known as “Shop the Dots”. Prices are being kept under wraps until midnight on the 24th of November.

Previews of special deals have been released early this week (22 November) exclusively to those with the free Takealot mobile shopping app, giving app shoppers the opportunity to shop the exclusive deals first.

New to their offering this year is the launch of a VIP Facebook Events Page which is already featuring teasers of their biggest brands and best deals on offer every day leading up to Black Friday – but only for those who RSVP ‘Going’ or ‘Interested’ on the event page.

Customers who make purchases via the app between the 15th and 23rd November will also automatically be entered into a draw to win R5,000 in store credit, which they can then use to shop during the Blue Dot Sale or until their limit has been reached. The winner will be announced on Takealot’s Facebook and Twitter pages on the 24th November.

To sweeten the deals further, last week Takealot announced Mobicred as their latest payment method, giving consumers the option of paying off their purchases in monthly instalments (currently desktop orders only, coming to mobile next month).

Staff Writer

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