Staying connected with friends and family is getting one step easier in Tanzania after the country’s leading telecom operator announced that it had partnered with the social networking company to give its users free access to Facebook.
Tigo Tanzania made the announcement after meeting with Facebook leadership and aims to deliver to all its users free Facebook services in English and a new Kiswahili version through users’ mobile phone devices. The move is likely to be met with positive reactions from users who will see a reduction in costs by no longer being required to pay for data used while browsing Facebook.
The move is a first for East Africa’s mobile phone networks, according to Tigo GM Diego Gutierrez. “Tigo customers can now access Facebook through their handsets without incurring any data charges and connect with the social media network’s two million users in Tanzania and its 1.2 billion users worldwide,” Gutierrez added.
Facebook has become one of the top means of maintaining connections with family and friends in Africa and until now, mobile phone operators have been apprehensive of partnering with Facebook due to the high volume of use.
However, Tigo believes that by offering Facebook without charge, it will enable users to have greater phone time and will create the impetus for new users and new subscribers who want the free service.