The two firms will collaborate on a research project looking at how people in East Africa use the internet, supported by the Kenya ICT board, which is tasked with developing and promoting the country’s digital industries.
Melissa Baker, CEO of TNS in East Africa, said: “Thanks to our regular studies, our clients are well-briefed on the opportunities in the digital sphere. What they often lack is an agency that can tell them how to maximise those opportunities.”
TNS operates across Africa, while Wunderman has regional hubs in Kenya, Nigeria, La Reunion and South Africa. Its clients include Kenya Tourist Board, African Enterprise Challenge Fund, Essay Telecoms and Del Monte Juices.
“We want Wunderman’s clients to be the best informed marketers on the continent when it comes to the real potential of mobile internet,” said Chris Harrison (pictured), chairman of Wunderman.