Starcomms Nigeria has announced the launch of a location based family finder service in partnership with UK based Location Based Service (LBS) supplier, Creativity Software.
The LBS service, named StarTrack, enables users to locate their family and friends, through Starcomms CDMA network. The LBS solution uses real-time location of the users’ mobile phones, providing their location without making a call.
“The need to be in touch without necessarily interfering in each other’s activities makes StarTrack the service of choice. Lovers can catch up with each other without calling and parents can track children without any exchange of voice or SMS”, said Tushar Maheshwari, Chief Commerical Officer of Starcomms.
Maher Qubain, CEO of Starcomms, welcomed the innovative service in the country, the first solution to be deployed on a CDMA network in Africa, adding that the company will look further on expanding its portfolio of location based services.
To register for the service, Starcomms subscribers simply send a registration SMS containing their name to the operator. Subscribers can then add a person they wish to locate, by sending a further SMS containing the name and number of that person. When a subscribers request the location of another registered user, the location information is sent to them via an SMS containing a written description of their location with the time and date.
Creativity Software is a UK company that specializes in Location Based Services. The company provides Mobile Network Operators globally (GSM & CDMA, 2G & 3G) with Location Positioning Infrastructure, Middleware and Applications.
