MOBILE network operator, MTN, has set its sights of entering the Guinness Book of Records through an initiative that will see it sponsor a fan who will watch the highest number of FIFA World
Cup live matches in a single tournament.
Dubbed, the Last Fan Standing, MTN will sponsor a football fan to watch 38 games live during next year’s tournament that South Africa, where it is based, will host.
“We will be registering this with the Guinness Book of Records as a record for the most matches watched by a fan at any one World Cup,” explained MTN Chief Marketing Officer Serame Taukobong at the launch for the 2009 MTN8 this week.
The ‘Last Fan Standing’ competition, which rewards the lucky fan in the eight-team competition, will see the fan visit all ten World Cup stadia in nine cities and watch over 3 000 minutes of live football action.
This week, MTN launched the 2009 edition of the R13.6 million-rand MTN8 football competition in South Africa.
Eight teams that finished in the top eight of the 2009 Absa Premiership will battle it out with the winner collecting a whooping R8 million.
MTN’s commitment to sport is underlined by it being the only African global sponsor of the 2010 FIFA World Cup South Africa.
It also sponsors Premiership teams Golden Arrows and Ajax cape Town, both who will participate in the MTN 8.