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Competition, Bond Switching to Reform SA Property Market

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Vusi Melane
Vusi Melane
Staff Writer

As interest rates hold steady amidst a challenging economic climate, banks face pressure to innovate and provide more competitive terms for home loans in order to attract customers. This situation has led to the emergence of a practice widely embraced in the UK but has not yet reached a critical point in South Africa: bond switching.

C Bredenkamp
Clive Bredenkamp

IT Executive for Proptech Specialist e4, Clive Bredenkamp, explains the potential shifts. “The property market is inherently sensitive to interest rate changes. While the rates are currently only marginally higher than in 2019, the market’s response to the current interest rate has been disproportionately severe due to the very low rates we experienced during the pandemic. However, with new players entering the market and offering up to a 1% discount on interest rates, increased competition could disrupt property transactions.”

At a time when the South African Reserve Bank- SARB has upheld a consistent stance on interest rates, a decline in consumer inflation has led to forecasts of maintaining rate cuts until at least May or potentially Q3. Bredenkamp asserts that despite this, the prevailing economic conditions have made it imperative for banks to reassess their loan structures, striking a balance between prudence and meeting their objectives.

The local property market may stand on the verge of transformation, compelled by the necessity for fresh and innovative offerings to revitalize a stagnant market. “The potential for innovative financing solutions to breathe new life into the market is becoming increasingly apparent.  Lenders can adapt by introducing dynamic offers that shift consumer perspectives and behaviours, including more flexible loan terms, lower interest rates, and customised lending solutions tailored to individual financial needs.” adds Bredenkamp.

One of the appealing facets of the evolving market is the chance for consumers to diminish the interest on their home loans by transferring their current bond from one lender to another. “A 1% decrease in the interest rate can substantially impact both the monthly payment and the overall amount paid over the loan’s duration,” remarks Bredenkamp. This element assumes a pivotal role in consumer decision-making, particularly given the enduring financial obligations associated with property ownership.

The UK market provides a strong illustration of how bond switching can bolster competitive rates among lenders. It is rare for homeowners in the UK to remain with their original lender for the entire mortgage term. Instead, they switch to other lenders up to three or four times during the loan’s lifespan to take advantage of superior offers, facilitated by agile backend processes.

He notes “The technology required to enable the seamless transition between lenders is already in place. e4’s BondSwitching solution allows banks to securely deliver bond instructions to third-party vendors. Utilising state-of-the-art public and private key encryption, e4 ensures the integrity and non-reputability of these transactions. With over 20 years of leading the digital transformation in the proptech sector, e4 has innovated at every step of the property transfer value chain, from customer acquisition to transaction processing. Although the property transfer process was built to transact in very traditional ways, digital innovation continues to evolve and disrupt the process.”

The introduction of competitive offerings and increased lender agility has the potential to reshape how properties are purchased and financed in South Africa. “For banks and consumers alike, the ability to adapt quickly will be synonymous with success.” he said

“Bond switching represents not just a financial strategy but a broader shift towards a more flexible and consumer-friendly property market. This shift can empower consumers, enhance lender competitiveness, and ultimately, invigorate the entire property ecosystem.”


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