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Welcome Jacques van Niekerk: Incubeta’s New Global CEO

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Incubeta is thrilled to announce the appointment of Jacques van Niekerk as the new Global CEO, marking a significant milestone in the company’s journey to amplify its global impact and enhance its suite of data-driven services to meet evolving customer needs.

With a wealth of experience and industry expertise, Jacques brings a proven track record of success in the marketing sector. As a founding team member at Acceleration, an early player in marketing technology consultancy and digital transformation, Jacques went on to lead the global data business at WPP Digital and Wunderman Thompson. Most recently, he served as Global CEO at Edisen, a leading video AI and content production company.

Having also served as a non-executive board director for Incubeta over the past year, Jacques provided valuable insights and strategic direction contributing to the company’s growth. His deep understanding of Incubeta’s global operations and vision, combined with his exceptional leadership, make him the ideal candidate to succeed Lars Lehne as Global CEO and lead Incubeta into its next chapter.

“I have been impressed by Incubeta’s growth trajectory and marketplace impact since its inception,” says Jacques. “I am honored to step into the role of Global CEO. We are in an exciting period where it’s less about digital marketing and more about marketing in a digital world. Incubeta is well-positioned to lead this change with strong foundations in data, AI, and cloud technologies. Together with the talented team at Incubeta, we will continue to embrace change and innovation to deliver further growth and value for our clients.”

“We are delighted to welcome Jacques as our new Global CEO,” adds Mike Ossendrijver, Chief Business Officer, Incubeta. “His extensive experience and deep understanding of Incubeta’s culture make him uniquely qualified to lead us into the future. Under Jacques’ leadership, Incubeta will continue to drive growth and innovation, exceeding the expectations of our global clients and partners.”

As Global CEO, Jacques will focus on advancing Incubeta’s strategic initiatives, expanding its global presence, and fostering a culture of innovation and collaboration. His leadership will be instrumental as Incubeta continues to evolve alongside the rapidly changing marketing landscape, delivering high-quality work that exceeds client requirements.

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