Social Media Week 2020 begins in Nigeria

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Social Media Week 2020 kicks off on Monday, 24 February 2020 at the Landmark Event Centre in Lagos. Dubbed “Africa’s largest tech and media gathering” by Business Insider, the 4-day conference hopes to see thousands of visitors interacting with globally recognised brands.

Last year, SMW2019 dealt with ‘STORIES: With Great Influence Comes Great Responsibility’. Commenting on the theme, Co-Founder of SMW, Ngozi Odita said:

“Our stories serve as a reference point and are integral to our identity as Africans. The current digital paradigm has allowed for the amplification of our stories and enabled us to have a tremendous impact beyond our communities, our countries and the continent’s borders. It is also the case, that with this impact comes great responsibility and an obligation to use our collective influence to move Africa forward”.

This year, however, attendees will ‘lead an important conversation focused on what it means to take a human-first and experience-driven approach to innovation’ under the theme, ‘HUMAN.X‘.

According to the SMW2020 site, “The current digital paradigm has connected us as Africans and enabled us to do more in business, in government and in our own lives. However, in a hyper-connected mobile-first world, human interaction and IRL experiences often take a backseat. This happens at the detriment of consumers and the communities we are looking to engage and empower”.

“During SMW Lagos 2020 we’ll discuss the importance of putting people and community at the forefront as marketers, creatives, policymakers and citizens. We’ll explore how reframing our approach to marketing and community engagement leads to more human-focused and immersive experiences that drive culture, shift perceptions and have a meaningful impact on us as individuals and collectively as Africans.”

Edited by Jenna Delport
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