Alcatel announces new cost effective smartphone

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Alcatel_SHINE_LITE_SmartphoneAlcatel, a mobile device brand of TCL Communication, today announced the launch of SHINE LITE, a stylish new smartphone that delivers an innovative, feature-rich experience to discerning and tech-savvy young consumers who appreciate both premium design and a competitive pricing.

Alcatel created its new SHINE LITE smartphone to meet the needs of price-conscious twentysomethings with an eye for style and a need for functionality that’s intuitive, secure and fun. With craftsmanship and close attention to detail, SHINE LITE offers a combination of high-end design, top-quality materials and a range of useful features, such as a fingerprint scanner and front flash, all at an affordable price.

“Our aim was to develop a high-end product without a high-end price, and we’ve done just that,” says Nicolas Zibell, General Manager of International Business and President of TCL Communication. “SHINE LITE has flagship-product design and relevant features, tailored to meet the needs of our Gen Z consumers who look for a combination of style and substance, without a hefty price-tag.”

Flagship Design for Under USD $200

For young consumers who want to impress friends or make a statement in their first job, SHINE LITE offers a sophisticated symmetrical design with 2.5D glass on both sides and stylish metal frame, while a fingerprint scanner on the back helps users to effortlessly access their phones.

Vibrant Display, Smart Interactions

SHINE LITE comes with an exceptional 5-inch HD IPS display that provides vivid, true color photos and graphics. The advanced technology offers enhanced security with a fingerprint scanner that unlocks users’ phones quickly and discreetly, and gives access to a private Safebox, where users can store private photos, videos, music and documents. Users’ fingerprints can also be preprogrammed to launch up to five favorite apps directly from standby mode.

Built-In Camera Features for Easy, High-Quality Images

Offering a front flash, unusual at this price point, SHINE LITE produces brightly lit selfies that can be easily accessed via a dedicated Selfie Album, where user can generate fun selfie videos called Face Show. A dual-tone flash for the 13 Mpxl rear camera assures the most natural-looking, balanced light for photographs. Meanwhile, the Split Catcher app creates a multi-view collage, allowing users to capture the scene with both front and rear cameras.

A Choice of Sophisticated Colors

SHINE LITE is available in a range of colours – Pure White, Prime Black, Satin Gold, Gold Duo and Silver Duo – and offers affordable luxury in the smartphone market.



Staff writer