Lenovo targets millennials with new Phablet device

(Image Source: themobileindian.com)
the device will be powered by a Qualcomm 615 processor as well as 2GB RAM. (Image Source: themobileindian.com)

Lenovo has unveiled its latest device, the Lenovo PHAB Plus. According to the company the Tablet/Smartphone hybrid device is specifically aimed at millennials.

Lenovo revealed that the device is intended to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offering a 6.8-inch device and all-day battery life.

Jeff Meredith, General Manager and Vice President, Tablet Business Unit, Lenovo stated that: “With today’s tech-savvy millennial generation in mind, Lenovo is addressing the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers. The new PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in a stylish metallic uni-body casing. Unlike other phablets on the market, the Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and provides an unrivaled viewing and sound experience, all within an attainable and very competitive US$299 price tag.”

At a media event held in Johannesburg, South Africa, Graham Braum, General Manager of Lenovo Africa, revealed that the device has a screen resolution 1080p screen. To add to the specs, the device will be powered by a Qualcomm 615 processor as well as 2GB RAM. When it comes to the cameras, the device comes with a 13MP rear-facing camera and a 5MP front-facing camera. Powering the device is a 3.500mAh battery which is, as stated above, intended to last a full day.

Darryl Linington