Over 50% of the population in Nigeria live in urban communities, with an expected growth of 3.75% per year. It is believed that by 2020 the country will see an urbanisation rate of 61.6%.
With limited portrayal of Nigeria’s rich urban lifestyle beyond the Lagos Islands, the social media campaign Living Where I Live was launched in order to promote a sense of pride in cities across the country. Created, and backed by global property portal Lamudi, the campaign hopes to not just draw in the attention of those living in Nigeria, but also globally, as a way to showcase the country as a new port for investment, business, or a new home.
Outlining the goals of the campaign, Managing Director Obi Ejimofo at Lamudi in Nigeria explained: “We are set up to help people find the perfect place to live, so for us, this campaign is simply an extension of our goals. Our aim is to encourage social media users to promote all that is positive, vibrant and unique in their cities and neighbourhoods across Nigeria. Our website will host and showcase urban galleries on all our online channels and reward those communities which demonstrate the most engagement. We would love to spark a national movement of pride in the places we call home.”
According to the parties involved, individuals will be encouraged to upload photographs and videos of their neighborhoods under the campaigns hash tag across social media. The campaign has been supported by: Bestman Games, Street Shooters, InstaLagos, Snap It Oga, Monochrome Lagos, Logo and Lord Albert pictures. The campaign is being run on: Facebook, Twitter and Instagram.
According to Lamudi, communities that receive the most likes and shares for their pictures will win prizes with winners announced in November.
Staff Writer
