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African marketers sign up for workshop on corporate campaigns

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Marketing Pro
In today’s extremely busy age, many marketing and communications executives are faced with a variety of burning questions that need to be answered.

From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, which will be held at The Gordon Institute of Business Science – located in Johannesburg. The seminar has been designed in such a way that it will not only be impactful, but also offer top advice from a multitude of industry leaders who will help you and your company prove the effectiveness of corporate online initiatives.

In today’s extremely busy age, many marketing and communications executives are faced with a variety of burning questions that need to be answered when initiating multiple campaigns. These questions range from: Do you know how to effectively measure the ROI of your online marketing efforts; Can you successfully communicate their value to key stakeholders? To answer these questions, IT News Africa will have the following speakers on hand at the seminar:


  • Evan Milton, Digital producer/strategist, ‘Lifelines: The quest for global health’ (Al Jazeera English)
  • Raymond Buckle ,CEO: SilverstoneCIS | Board Member: Mobile Marketing Association EMEA, Chair Emeritus Mobile Marketing Association South Africa

The seminar, endorsed by the Mobile Marketing Association and the Direct Marketing Association of South Africa, has been especially developed for marketing and communications professionals on multiple levels. No matter your role, you will learn the latest techniques, best practices and questions you should be asking to effectively measure and communicate the return on investment of your online marketing initiatives.


Topics at this intensive 2-day workshop will include:

+ What should you be measuring and why?
+ What the publishers won’t tell you!
+ Measurements you should use to compare online marketing costs to marketing outcomes
+ Using data to understand customer engagement
+ Understanding acquisition, conversion and retention tactics
+ Analysing Traffic Sources and Campaigns
+ Working with Agencies and Partners effectively
+ Planning your mobile marketing strategy. How much should you spend?
+ Mobile Insight and Analytics
+ How to calculate the ROI of your mobile marketing campaign

For more information contact Abe or Philani, or
Tel: +27 11 026 0982  Fax 0866 130 386 Cell +27 79 182 5084
Alternatively, fill in the form here to reserve your slot. Only 30 slots available

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