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Telkom Kenya subscribers surge by 600 000

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Telkom Kenya has emerged as the only gainer from the rate war in the country’s mobile telephony market that started six months ago, according to data released by the Communication Commission of Kenya (CCK).

Mickael Ghossein, Telkom Kenya CEO (image source: file photo)

The CCK report indicates that the integrated telecommunications services provider’s subscriber base stood at 2 729 016 as at June 2011, having grown by nearly 600 000 since December 2010.

Reacting to the news, Telkom Chief Executive Officer Michael Ghossein attributed the growth of customers during the first half of the year to the meticulous implementation of its well thought out strategy.

Ghossein said the strategy to increase customer focus has seen the firm consistently striving to find innovative ways to meet existing and future customer needs.

“Among other things, we have in the past year enhanced our distribution network with the opening of new and well-designed shops across the country and effected positive changes to our customer care department through the training of staff and addressing queries effectively”, Ghossein said.

“It is a great joy to see that the strategy and a lot of hard work from all the Telkom Kenya employees is finally paying off. This motivates us all to tread on steadfastly, with the desire to continue building on our successes and seeking creative solutions to our failures.”

The report also indicates that Telkom Kenya grew its market share steadily from 8.5% in December 2010, to 10.4% in March 2011, and stands at 10.7% as at June this year.

“We aim at being the number two mobile operator in Kenya and the market leader in data services by 2015. With our new 21 Mbps network (3G), High Definition (HD) voice and many other products and service in store, we are confident that these aspirations are not unrealistic,” Ghossein added.

These aspirations are also supported by the Value for Money proposition that has seen Telkom Kenya introduce competitive pricing and convenient bundling on its voice and data channels.

In the report Airtel, which started the price war, dropped to 14.2% from 15.1% after shedding 177 000 subscribers.

Essar, owners of the yu brand, lost 8 753 subscribers that pulled its market share from 6.3% to 5.9%  in the same period, with Safaricom’s share having dropped to 68.6% from 69.8% as it lost 98,139.

Brian Adero

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