The great software decision: build or buy?


“There are some kinds of software you just buy: word processors, email clients and anti-virus packages are obvious examples. But when it comes to software that serves more specialized needs in the organisation, like financial systems, many people wonder if it wouldn’t be better to build their own,” says Kevin Phillips, MD of idu Software.

Kevin Phillips, idu Software MD

At least that way the argument goes, you’ll get exactly what you want.

In reality, there are very, very few circumstances under which it makes sense to build your own software – the costs are invariably higher than expected, and the benefits almost always outweighed by the risks.

There are three main reasons why businesses consider building their own software. First, they may have something that already does almost everything they want, and they believe a few enhancements will take them all the way.

Second comes internal politics and, finally the common belief that their requirements are so unique that no off-the-shelf package can do the job.

Let’s take these reasons one at a time. The first motivation is common, and very powerful, especially for small to medium-sized businesses. Many of these businesses – you may be one of them – run quite comfortably for years on heavily customized versions of popular packages. Yes, even an incredibly complicated excel spreadsheet, I’m looking at you.

That spreadsheet has typically taken years to build and tweak to suit just about every situation the company has ever faced. But inevitably there comes a time when you just need more, or need to do things more efficiently – and then the temptation to build on what you already have is very strong indeed.

The temptation is often strengthened by internal politics and sentiments – people who have invested years in tweaking a spreadsheet will almost always support a self-build option. It can be very hard to believe that any off-the-shelf package can replicate what they have built, and none will ever be good enough

Which brings us to the third reason: the belief that your requirements are so unique they can only be met by developing your own systems. Linked to this is often a reluctance to change business processes just to suit the requirements of a software package.

Actually, this is a very bad reason to build your own software. Most companies vastly over-estimate the uniqueness of their specific financial requirements.  And unless their existing processes are 100% efficient, change may prove to be for the better.

This can be very hard to accept, but it’s true: The way you’ve always done things is not necessarily the best way to do them. In most businesses, processes and systems evolve in fits and starts over time, changing reactively when they face particular problems. As exceptions and special cases accumulate, so do the extra actions and processes needed to cope with them. The end result is often complex and rarely elegant or efficient.

In a case like this, writing your own software to suit your existing processes will simply entrench your inefficiencies. You miss out on the opportunity to adopt some best practices, which are often built in to packaged systems based on extensive experience across many countries and industries.

Worse, the chances are high that self-built software won’t even meet all your needs, since those change all the time. By contrast, packaged systems tend to be incredibly rich in functionality to accommodate the many diverse requirements of the many users of the application that motivated for it’s creation in the first place.  If you discover a new need in your solution, the chances are it’s already catered for in the packaged solution, and better still you will be faced with functionality that you never had access to before; and therein lies an opportunity to revisit current processes and functionality in light of the opportunities presented.

Packaged systems almost always provide 95% of the functionality that any business needs. If there are 5% of your needs that aren’t met, far better to write just that extra 5% than the other 95%. Then there’s all the other advantages: upgrades to new operating systems, reliable support, and regular updates and enhancements.

What do you get if you build your own? Yes, you may get exactly what you want – although that’s not guaranteed. You will also, very often, be exposed to some nasty risks as well. The most common – and it IS common – is becoming dependent on a single supplier or even worse, a single individual. I have seen many cases of companies operating on legacy systems that can only be maintained, at horrendous consultancy rates, by someone who used to work for them.

With custom-developed software, there’s also a huge risk of obsolescence: there’s rarely a clear upgrade path built in. At some point you will either have to abandon it, commission an expensive rewrite or find yourself stuck using a 15-year-old operating system because an upgrade will kill your custom software.

There will always be exceptions, of course: for some people, some of the time, custom software is the way to go. But it’s a lot rare than many people think. Before taking on the risks of a custom build, a company should take a very hard, unsentimental look at which of its needs really are unique. Almost always the answer is: not nearly as many as you think.

Kevin Phillips, idu Software MD