NAVTEQ, global provider of digital maps, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced a content agreement with eco-destination mapping company, Tracks4Africa.
“The offering, Tracks4Africa Off-Road Guide, combines the high quality map data and content from NAVTEQ with the unique outdoor content from Tracks4Africa”, said Alastair Protheroe, director Middle East and Africa map and content products from NAVTEQ.
Tracks4Africa Off-Road Guide will be available in South Africa, Namibia, Botswana, Lesotho, Swaziland and Mozambique in the first quarter of 2010.
The new product incorporates a premium off-road map and an outdoor guide based on collective travel experiences of Tracks4Africa’s hundreds of members. The digital map indicates more than 90.000 km of roads and over 40.000 points of interests from the 6 African countries involved in the project.
According to Johann Groenewald, managing director from Tracks4Africa, the map addresses relevant information for self drive tourists in Africa and its features include time calculations in the same way a GPS does, the introduction of back roads and off roads already tested by travelers, trip planning, routing according to scenic tracks, difficulty of trails and natural landmarks and viewpoint information.
NAVTEQ is a global provider of digital maps, traffic and location data that enable navigation and location-based platforms around the world. NAVTEQ supplies digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 4,600 employees, located in 203 offices and in 45 countries.
Tracks4Africa is a community mapping project which started in 1999, in support of eco-tourism. All road and point of interest information on Tracks4Africa maps were sourced from a community of travelers around the globe. The privately owned company is headquartered in Stellenbosch, South Africa.
