social strategy

Features

A social strategy is meaningless without measurement

Staff Writer - December 6, 2012

Social media has evolved at breakneck speed over the past three years, and many marketers are battling to keep up with it. Today, social media isn’t just an experiment, but a fast-maturing sales, marketing and customer support channel. This...

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RetailStaff Writer - April 29, 2025

Omnichannel shopping is the future of retail in South Africa

The retail industry is shifting at an unprecedented pace, driven by evolving consumer expectations and technological advancements. While South...

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