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Posts Tagged ‘Richard Mullins’

  • Five digital trends to watch in 2013

    January 8, 2013 • FeaturesComments Off on Five digital trends to watch in 2013

    If there is one word that will be the key for the year in marketing, it is “data”. The reason for this is simple: budgets are tight, competition is fierce, and companies will want to use accurate information to benchmark return on investment (ROI) and...

  • Add cookies to the marketing mix

    May 16, 2012 • FeaturesComments Off on Add cookies to the marketing mix

    Data about customers is perhaps one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. Customer data...