Monday, July 15, 2024
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Richard Mullins

Five digital trends to watch in 2013

If there is one word that will be the key for the year in marketing, it is “data”. The reason for this is simple: budgets are tight, competition is fierce, and companies will want to use accurate information to...

Add cookies to the marketing mix

Data about customers is perhaps one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. Customer...
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Innovative AI Partnership Transforms Healthcare Technology

BroadReach Group and BAO Systems- a US-based health IT organization, have signed a collaboration agreement that will expand how...
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