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Posts Tagged ‘rich media’

  • Why it pays to advertise on the move in Africa

    October 31, 2012 • FeaturesComments Off on Why it pays to advertise on the move in Africa

    The pace of mobile phone penetration within Africa, the increased adoption of Smartphones and use of mobile data are just some of the key drivers behind growth within the mobile advertising and publishing space. Amid high-growth and a strong move towards Rich...

  • From rich media to rich-information media

    July 1, 2010 • FeaturesComments Off on From rich media to rich-information media

    Many marketers and agencies struggle to define rich media during an ad buy, simply describing it as any format that allows for interaction with the end-user. Or they’ll simply think of an ad that makes use of streaming video or Flash to present a...