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rich media

Why it pays to advertise on the move in Africa

The pace of mobile phone penetration within Africa, the increased adoption of Smartphones and use of mobile data are just some of the key drivers behind growth within the mobile advertising and publishing space. Amid high-growth and a strong move...

From rich media to rich-information media

Many marketers and agencies struggle to define rich media during an ad buy, simply describing it as any format that allows for interaction with the end-user. Or they'll simply think of an ad that makes use of streaming video...
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Latest News

Invest Africa & Premier Invest Announce Strategic Partnership

Invest Africa is pleased to announce a strategic alliance with Premier Invest, a global investment conglomerate dedicated to delivering...
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