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Price war

Kenyan telecoms cut ad spending

Kenyan telecommunications operators cut their advertising budgets last year as price wars continued to hit companies’ earnings, Ipsos Media's data revealed on Wednesday. Their reports indicates Safaricom, Airtel and Orange Kenya reduced their total ad budget to KES 7.5 billion in 2011,...

Kenya’s Safaricom increases advertising budget

Kenya telecommunications operator Safaricom announced that it had increased its financing of advertising by some 50 percent in the past 6 months in an effort to promote its brand and attract new customers. The announcement comes as price wars continue...

Uganda may benefit from new mobile price war

A new round of telecom price wars appears to be underway and Ugandan analysts are confident that the new battle will continue to assist and help customers benefit from the price cuts. “What we are seeing with Warid and others...

Ugandan analysts predict telecom clash

Ugandan telecommunications analysts have expressed concern about an imminent price war in the industry. This comes on the back of the Uganda Communications Commission (UCC) announcing a new draft notice that limits further reductions in interconnect rates. UCC officials have indicated...

Kenya’s Safaricom rules out realignment

Kenya’s leading mobile telephone company Safaricom ruled out an immediate realignment of its workforce as it is feeling the pressure from the ongoing price wars that has led to a decrease in revenue According to the operator, it is currently...

Kenya’s mobile telephony war takes new twist

THE mobile telephony war in Kenya has taken a different twist with advertising agencies wading into the fray. Safaricom’s creative and media buying agency, Redsky, is now involved in the battle between Zain and Safaricom and is in the process...

Essar Telecom seeks to double investment in Kenya

ESSAR Telecom Kenya (YU) is looking to double its investments to gain an edge in the highly competitive mobile market. Media reports last week quoted the Country Manager Atul Chaturvedi as saying that the operator had already invested $300...
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R500 Million Investment to Enhance Broadband in SA Townships

This financial year, Vodacom Eastern Cape plans to invest R500 million as part of its larger digital inclusion strategy...
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