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online marketing

8 reasons to promote your technology business with sponsored content

Technology companies striving to grow their market share are always looking for creative ways to promote their products and services. As more people get their news from online publications and interact on social media platforms, sponsored content is becoming...

6 Ways Technology Has Made it Easier to Start a Company

Starting a company is no easy feat. It takes hard work, dedication, and perseverance to get a business off the ground. But in today’s world, there are a number of tools and technologies that make it easier than ever...

StitcherAds expands to Sub-Saharan Africa region

With mobile penetration very high in African countries Facebook is expected to become much more relevant for direct response advertising given its unique cross device strengths. A global Facebook and Instagram Marketing Partner, StitcherAds has seen growth in the past...

Online Marketing shakes up ad industry

Online marketing has opened a new door for advertising, which has led to a thriving online advertising industry in South Africa. Predictions are that internet advertising,both wired and mobile, will increase to R1.6 billion in 2014. The Online Retail in...

Facebook can raise your company’s profile

Practically all companies, brands, products and personalities can benefit from a fan page or Facebook promotions that furthers their cause (commercial or non-profit) or raises their profile. The good news is that setting up a basic foundational Facebook page is...

Is online networking valuable for your business?

With the grand-scale eruption of online social networking sites, forums and blogs – buoyed by the plethora of smaller, faster and smarter enabled-devices – anyone who is anyone nowadays can probably count on one hand their acquaintances who do...

Consequences of the CPA for digital marketers

There’s a lot of legislation that has just come out regarding South Africa’s Consumer Protection Act (CPA) and how it may affect online and marketing businesses. Speaking with ITNewsAfrica during the Email/SMS Marketing and Law Seminar held in Johannesburg, PMailer...

Five Ways iGoogle Gadgets Can Help Your Online Marketing

Five Ways Utilise iGoogle Gadgets for Marketing 1. Exposure: Millions of internet users access gadgets from their desktops at work or at home every day. By creating a gadget you can make users aware of your brand through useful content. 2. Engagement:...
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How Much Data Does Streaming Use?

Video streaming is the next big thing in the entertainment business. More consumers are developing a preference for streaming...
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