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Mobile Marketing

How SMEs can use mobile marketing to reach the planet’s population

In 2018, an estimated 65.9 percent of the world’s population will own a mobile phone. This prediction by the international GSM (Global System for Mobile Communications) Association has implications for the way under-pressure SMEs reach their customers. According to the...

Opinion: Is your business mobile-optimised?

When was the last time you woke up without checking your phone first? Can’t remember? Exactly. Smartphones are our digital companions and like you, your customers are mobile which is why businesses must adapt the mobile-optimised approach to staying...

Nigerian consumers demand permission-based mobile marketing

Gemalto has released the results of a new survey conducted by Ifop in South Africa and Nigeria on consumers’ perceptions of mobile marketing. The findings reveal that although 80% of respondents feel annoyed when receiving unsolicited messages, the same...

Ogilvy & Mather’s Strike Media acquisition

At the 2013 Mobile World Congress in Barcelona, Ogilvy & Mather announced that it has taken a significant step forward in developing its South African mobile marketing capability by acquiring a majority share in South African mobile marketing company, Strike Media...

Etisalat Nigeria invite mobile users to ‘opt-in’

According to a report in Abuja’s Leadership publication Etisalat Nigeria has entered into a deal with Alcatel-Lucent to deploy the company’s software-based mobile marketing solution called Optism. The solution facilitates interaction between subscribers and their mobile operator. It also enables...

10 Actionable Trends For Mobile Marketers In 2013

It is almost silly to think that in 2013, many enterprises are still struggling with mobile strategies. The fact of the matter is that enterprises can sometimes be just as big, slow and bureaucratic as the Federal government. That...

Africa gears up for Mobile Web Africa 2011

All Amber Ltd, the organiser of premier mobile-related events in Africa, today announced plans for its third annual Mobile Web in Africa conference.  The series of events, which will take place in the week of 21st November 2011, will...

Vodacom SA launches Vodafone 555 Blue

Vodacom South Africa today launched the Vodafone 555 Blue phone with built-in Facebook functionality. The mobile device, which was recently launched by Vodafone in the United Kingdom, was specifically designed to put the Facebook experience into the heart of the...

Safaricom dismisses market dominance claims

Safaricom Kenya has dismissed claims by the country’s telecoms regulator, the Communications Commission of Kenya (CCK) that it dominates the market and commands a higher market share than other operators. Reacting to a newspaper and website advertisement posted by the...

MTN SA scoops Top Brands Award

MTN has scooped the Sunday Times Top Brands Award in the Business to Consumer (B2C) category, further reaffirming its growing status as the preferred brand in the telecommunications sector. “We are delighted to be recognized by the Sunday Times Top...
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Latest News

Youth Month Centre Tour 2024: Harambee

In honor of Youth Month, Harambee hosts a media tour at their center in Johannesburg, South Africa. A tour...
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