Metrics

General

Get your outcomes right and the metrics will follow

Staff Writer - February 25, 2017

In order to measure campaigns successfully, organisations must make sure they choose the right set of outcomes Measuring the success of a marketing or sales campaign is notoriously tricky. The plethora of metrics that can be used to track progress...

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Latest News

HealthcareStaff Writer - April 19, 2025

From Paper to Progress: The Critical Role of EHRs in Modern Mental Health Treatment

Electronic Health Records (EHRs) have revolutionized how healthcare providers manage and use patient data, leading to substantial improvements in...

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FinTech

PayPal and TerraPay Unite to Expand Cross-Border Payments Across MEA

Staff Writer - April 18, 2025

Cybersecurity

How NEC XON Foiled a Human-Operated Ransomware Attack in Real Time

Staff Writer - April 18, 2025

Artificial Intelligence

The Deepfake dilemma: how business leaders can safeguard against AI-driven deception

Staff Writer - April 17, 2025

Artificial Intelligence

Google Accelerator Returns to Back African AI Startups with Big Ideas

Staff Writer - April 17, 2025

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