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MediaCom South Africa

2018: The Year of the Great Battle for Data

If you are in the marketing, branding or advertising industry, you have probably heard the term ‘spray and pray’ approach. This is usually in reference to campaigns that are executed without a solid strategy, research or consumer insight. Programmatic marketing...
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Latest News

Air France-KLM Partners with Kolet to Deliver Seamless Global Connectivity with eSIM Technology

Air France-KLM has announced a new partnership with Kolet, a French start-up specializing in eSIM technology. As the group's...
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