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Posts Tagged ‘marketing’

  • Clair Wright, Marketing Manager, Comic-Con Africa at Reed Exhibitions

    INTERVIEW: Clair Wright – Marketing Manager, Comic-Con Africa at Reed Exhibitions

    October 8, 2019 • Events, Features, Gadgets and Gaming, Southern AfricaComments (0)

    In the days and months leading up to Comic-Con Africa 2019, the convention was marketed as extensively as possible to generate enough buzz and excitement to ensure that as many people as possible attended the Pop-Culture event. IT News Africa’s Kojo...

  • Do you know what it takes to build a 21st Century Brand?

    Do you know what it takes to build a 21st Century Brand?

    June 5, 2018 • Southern AfricaComments Off on Do you know what it takes to build a 21st Century Brand?

    With the rise of the connected individual, marketers must re-think the way they build a brand to be future fit for the digital savvy consumers. There are many challenges and opportunities as we chase the ideal way for brands to connect with consumers. I had a...

  • The evolution of digital agencies – a new way to see the world

    May 16, 2018 • FeaturesComments Off on The evolution of digital agencies – a new way to see the world

    For those who like riddles, an old favourite, “when is a door not a door?” springs to mind when looking at the evolution of the digital agency. For the longest time the industry has been fretting about consultancies encroaching on agencies’ space. As...

  • Top 3 key search marketing strategies to consider in 2016

    January 21, 2016 • Online & Social, Top StoriesComments Off on Top 3 key search marketing strategies to consider in 2016

    With the New Year 2016 already set in, it is considered to be the perfect time for everyone to have their search marketing strategies to be evaluated. Besides considering SEO for enhanced organized website traffic, one has to include pay per click (SEM) also...

  • Interview: “Marketers often revert to their comfort zones” – Prof Geoff Bick

    October 24, 2014 • Online & Social, Top StoriesComments Off on Interview: “Marketers often revert to their comfort zones” – Prof Geoff Bick

    From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, organised by IT News Africa and which will be held at The Gordon Institute of Business Science – located in Johannesburg....

  • African marketers sign up for workshop on corporate campaigns

    October 3, 2014 • Events, Online & Social, Top StoriesComments Off on African marketers sign up for workshop on corporate campaigns

    From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, which will be held at The Gordon Institute of Business Science – located in Johannesburg. The seminar has been designed...

  • How effective is corporate online advertising in Africa?

    September 10, 2014 • Events, Online & Social, Southern AfricaComments Off on How effective is corporate online advertising in Africa?

    Marketing and communications executives are under a tremendous amount of pressure to prove the effectiveness of corporate online initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their...

  • New MTN South Africa CMO a trailblazer in the industry

    June 9, 2014 • Company News, Southern AfricaComments Off on New MTN South Africa CMO a trailblazer in the industry

    Larry Annetts, the incoming Chief Marketing Officer of MTN South Africa, is no stranger to the world of marketing, consumer strategy and product development. Annetts is the current Chief Marketing Officer of MTN Nigeria, MTN’s biggest operation by...

  • It is time for social media strategies to grow up

    April 12, 2013 • FeaturesComments Off on It is time for social media strategies to grow up

    Many South African marketers look on social media as an unruly child, indulged as the youngest addition to the family of tools that they use for marketing and communications. After all, it started out life as an informal experiment in most organisations,...

  • ‘Star Trek’ Mobile App Kicks Off Super Bowl Campaign

    March 9, 2013 • Top StoriesComments Off on ‘Star Trek’ Mobile App Kicks Off Super Bowl Campaign

    The app was designed to be a one-stop shop for Star Trek fans. It includes a news feed feature that shows off Star Trek news articles from around the web. When the film gets closer to release, users will also be able to pre-order tickets for the app from...

  • Brand Marketers Totally Miss Social Media Influencers

    March 8, 2013 • Top StoriesComments Off on Brand Marketers Totally Miss Social Media Influencers

    Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms,...

  • Add cookies to the marketing mix

    May 16, 2012 • FeaturesComments Off on Add cookies to the marketing mix

    Data about customers is perhaps one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. Customer data...

  • The rise of social media in business

    October 13, 2011 • FeaturesComments Off on The rise of social media in business

    Social media has already become widely used in business, but its impact will be felt even more pervasively in future, as unified communications and other applications find a natural home in a social setting. Marketing, networking and information Currently,...

  • Nokia to collaborate with Vision+ fund

    August 31, 2011 • Mobile and Telecoms, Top StoriesComments Off on Nokia to collaborate with Vision+ fund

    Nokia today announced plans to collaborate with Vision+, an independently-run investment fund, focused on financing innovative products.  Vision+ introduces a new funding model for venture investments where investments are made into product development...

  • Facebook apps offer more than just marketing

    July 13, 2011 • FeaturesComments (3)

    Facebook applications are a keen focus area for companies that want to extend their reach. But what many don’t realise, this early on in the development of the social phenomenon, is that it is not just about marketing or publicity. Companies that use...

  • Golden Systems wins two tech awards

    July 7, 2011 • Mobile and TelecomsComments Off on Golden Systems wins two tech awards

    Golden Systems Middle East (GSME), a distributor of IT products in the Middle East, has won the ‘Best Sales’ award and the ‘Best Contribution’ award from its vendor-partner, KINGMAX. Golden Systems was recognised for its outstanding sales performance,...