marketing strategy

Digital Transformation

Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Eva Sgroi - December 14, 2023

In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. Among these groups, Generation Z (Gen Z) stands out as a potent force, and according to Keleabetsoe Rammopo, Head Of Strategy...

Digital Transformation

Africa’s Data Pioneer: Terragon’s ‘Adrenaline’ Shaping Telco-Driven Advertising Evolution

Eva Sgroi - August 25, 2023

In the ever-changing realm of digital innovation, Africa's prominent Data and Marketing Technology company, Terragon, has taken center stage in reshaping the advertising landscape. With a visionary approach that preempted the transformation of consumer data utilization, Terragon's groundbreaking mobile advertising...

Digital Transformation

The Impact of Infographics in Marketing: Conveying Messages with Clarity

Staff Writer - July 4, 2023

In the early 1930s, Henry Beck created the iconic London Underground map, a brilliant infographic that simplified the complex Tube network into a user-friendly chart. This design masterpiece, known for its vertical, horizontal, and diagonal lines, continues to provide...

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Latest News

Artificial IntelligenceMamsi Nkosi - January 14, 2025

How Can South African Banks Leverage Generative AI for Growth?

The global banking landscape is experiencing seismic shifts, driven by the rapid advancement of technology and evolving consumer expectations....

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People

Hayo Appoints Industry Veteran as Executive Vice President (EVP)

Mamsi Nkosi - January 14, 2025

General

5 Key Trends Defining 2025 & How to Adapt for Business Growth

Mamsi Nkosi - January 13, 2025

FinTech

Mukuru Launches Mobile Wallet to Expand Financial Access in Zimbabwe

Mamsi Nkosi - January 13, 2025

Opinion

Quantum Leap/ Quantum Risk: How to Balance Innovation & Security in SA?

Mamsi Nkosi - January 13, 2025

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