Wednesday, February 28, 2024
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Jacques Swanepoel

SMS outpaces other direct channels

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information. That’s according...
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Navigating Business Complexity with Digital Innovation

As business leaders navigate the multifaceted challenges resonating across industries, the current climate presents a landscape of economic hardships,...
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