Woolworths has launched in-app shopping in a bid to create a completely integrated customer experience via the app. The Woolworths app is a fully integrated retail app where customers can get daily inspiration for Food and Fashion, view their WRewards loyalty...
September 25, 2018 •
Comments Off on Retailers, are you using your tech correctly?
The digital shift in retail does not refer only to the notion that customers will one day forgo physical stores and shop exclusively online. Rather in the digital age, it interrogates how brick-and-mortar retailers are incorporating technology into their...
April 24, 2018 •
Comments Off on Embracing a more connected South African retail environment
The increased connectedness of consumers is contributing to a more dynamic environment – one where expectations on what the buying experience must entail are evolving. Thanks in part to the African mobile phone market that was expected to grow 6.2 percent...
June 12, 2017 •
Comments Off on Digital retail a double-edged sword
South African retailers have long lagged their counterparts in the U.S. and Europe in terms of embracing new digital channels to improve business operations and marketing. However, they are now moving to catch up amid an increasingly competitive environment...