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Posts Tagged ‘digital marketing’

  • Does SA’s Consumer Act affect direct marketing?

    July 25, 2011 • Mobile and TelecomsComments Off on Does SA’s Consumer Act affect direct marketing?

    Direct marketing will be affected by the South African Consumer Protection Act (CPA), says Katherine Thompson, Technology Lawyer at Chetty Law. Thompson spoke to ITNewsAfrica during the just concluded Email/SMS Marketing and Law Seminar held at the Forum,...

  • Ogilvy introduces new search software to SA

    November 22, 2010 • Top StoriesComments Off on Ogilvy introduces new search software to SA

    Following the launch of Neo in South Africa earlier this year, Ogilvy’s own digital media agency is now tapping into its abundance of international resources. With 39 offices across 32 countries worldwide, Neo South Africa is able to tap into the latest...

  • Merger creates South Africa’s largest digital agency

    August 27, 2010 • Top StoriesComments Off on Merger creates South Africa’s largest digital agency

    Digital agency merger announced Cambrient, Stonewall+, Brandsh go Native. An African advertising industry shake up looms as three of South Africa’s top players in the online marketing space join to form the continent’s largest and first truly full-service...

  • How agencies can bridge their digital divide

    July 28, 2010 • Top StoriesComments Off on How agencies can bridge their digital divide

    Many South African advertising agencies are still struggling to bridge their own digital divide: a gap between their online skills and offerings and the changing needs of the market. All too many agencies still see the digital channel as separate, and often,...