Wednesday, March 26, 2025
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Digital marketing trends

General

3 Reasons Why Personalisation in Digital Marketing Matters

Luis Monzon -
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans...
Features

7 Digital Marketing Megatrends in 2020

Jenna Delport -
2020 is not just the beginning of a new decade, it's the start of new tech tools taking hold and consumer behaviour moving ever faster towards instant communication. And to take advantage of these innovations, Ashleigh Wainstein - director...
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Latest News

EventsStaff Writer -

Rising Cyber Risks Threaten Africa’s BFSI Sector

Africa’s Banking, Financial Services, and Insurance (BFSI) sector is under siege from escalating cyber threats, with banks, financial institutions,...
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