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data supremacy

2018: The Year of the Great Battle for Data

If you are in the marketing, branding or advertising industry, you have probably heard the term ‘spray and pray’ approach. This is usually in reference to campaigns that are executed without a solid strategy, research or consumer insight. Programmatic marketing...
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The Power of Bitcoin in an Interest Rate Cut Resistant Economy

As the global financial landscape undergoes significant shifts, one emerging observation is the likely de-sensitization of the U.S. economy...
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