Wednesday, January 22, 2025
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Bluegrass Digital

Retailers see triple-digit gains

Thirty-five percent of shoppers feel today’s brands do not care enough about personalising their shopping experiences. However, when retailers do invest in personalisation it pays. This is according to a Total Economic Impact (TEI) study conducted by Forrester Consulting...

Headless CMS architecture gaining popularity

Headless Content Management System (CMS) or decoupled content management is fast gaining popularity, it enables businesses to engage customers with personalised content via multiple channels at any stage of the customer journey. The architecture promotes centralised content management across...

Empowering businesses to transform digitally

The world has gone digital is a term we hear far too often nowadays, but it’s not exactly true. It is true that the world is transforming, but there is an increasing distinction between those who are leading the...

New e-commerce platform launched in SA

A new e-commerce platform that sells musical instrument and offers a technology retail experience was launched in Johannesburg, South Africa. MiTech required Bluegrass Digital to support their online retail and marketing objectives. Bluegrass Digital was selected to design and...

Connecting with the Continent

South African companies have been slow off the mark when it comes to expanding their interests beyond local borders. While European and Chinese enterprises have been establishing infrastructure in some of the continent’s key markets for many years. Yet...
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Latest News

How can AI Technology Drive Retail Risk Management in SA

The retail industry in South Africa is currently grappling with significant challenges, particularly as consumers experience economic strain following...
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