May 14, 2018 •
Comments Off on Brand value in a blockchain economy
As William Shakespeare so aptly stated, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Brands conjure up a perception in your mind, one that is both factual and emotional. They provide consumers with the...
March 15, 2016 •
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Comments Off on Forrester cautions against blockchain over-exuberance
While Blockchain technology is certainly worth investigating, CIOs should not be fooled into thinking it is the panacea for all the potential use cases currently under discussion. Forrester principal analyst, Martha Bennett is advising a healthy dose of...