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Posts Tagged ‘block chain’

  • Paige Dos Santos Digital Transformation Lead, SAP Africa

    Brand value in a blockchain economy

    May 14, 2018 • FeaturesComments Off on Brand value in a blockchain economy

    As William Shakespeare so aptly stated, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Brands conjure up a perception in your mind, one that is both factual and emotional. They provide consumers with the...

  • Forrester cautions against blockchain over-exuberance

    March 15, 2016 • Top StoriesComments Off on Forrester cautions against blockchain over-exuberance

    While Blockchain technology is certainly worth investigating, CIOs should not be fooled into thinking it is the panacea for all the potential use cases currently under discussion. Forrester principal analyst, Martha Bennett is advising a healthy dose of...