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Posts Tagged ‘advertising’

  • Google, Facebook dominate global ad spend

    May 8, 2017 • General, Online & Social, Top StoriesComments Off on Google, Facebook dominate global ad spend

    Online media companies Google and Facebook now dominate global ad spend as they attracted 20% of global advertising revenue in 2016. According to reports by the CNBC these statistics have nearly doubled since 2012. Data and analysis agency, Zenith, released...

  • Interview: “Marketers often revert to their comfort zones” – Prof Geoff Bick

    October 24, 2014 • Online & Social, Top StoriesComments Off on Interview: “Marketers often revert to their comfort zones” – Prof Geoff Bick

    From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, organised by IT News Africa and which will be held at The Gordon Institute of Business Science – located in Johannesburg....

  • African marketers sign up for workshop on corporate campaigns

    October 3, 2014 • Events, Online & Social, Top StoriesComments Off on African marketers sign up for workshop on corporate campaigns

    From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, which will be held at The Gordon Institute of Business Science – located in Johannesburg. The seminar has been designed...

  • How effective is corporate online advertising in Africa?

    September 10, 2014 • Events, Online & Social, Southern AfricaComments Off on How effective is corporate online advertising in Africa?

    Marketing and communications executives are under a tremendous amount of pressure to prove the effectiveness of corporate online initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their...

  • Google+ adds South African indigenous languages

    March 8, 2012 • Mobile and Telecoms, Top StoriesComments (3)

    Google has added two indigenous African languages, Afrikaans and Zulu, to their social network, Google+. Google+ is available in up to 60 languages and they hope their latest move will drive users away from the Usain Bolt-like frontrunner Facebook. Swahili,...

  • Kenyan telecoms cut ad spending

    March 1, 2012 • Mobile and Telecoms, Top StoriesComments Off on Kenyan telecoms cut ad spending

    Kenyan telecommunications operators cut their advertising budgets last year as price wars continued to hit companies’ earnings, Ipsos Media’s data revealed on Wednesday. Their reports indicates Safaricom, Airtel and Orange Kenya reduced their total...

  • SA’s ISPA reviews broadband definitions

    July 13, 2011 • Top StoriesComments Off on SA’s ISPA reviews broadband definitions

    The Internet Service Providers’ Association of South Africa (ISPA) has posted a working document on its web site with the hope of stimulating discussion about how certain broadband-related terms, including ‘broadband’ itself should be...

  • Kenyan telecom battle intensifies

    February 16, 2011 • Mobile and TelecomsComments Off on Kenyan telecom battle intensifies

    Essar telecom recently launched a promotion called Za Ziada, which bears a degree of similarity with a reward scheme run, by Telkom Kenya. Telkom Kenya has been running its Ziada customer royalty program for subscribers on its Orange mobile network for more...

  • OVAB hopes to expand to North Africa

    January 18, 2011 • Top StoriesComments Off on OVAB hopes to expand to North Africa

    Leading IT developing group OVAB Europe, which helped raise awareness for the emerging Digital Out of Home (DOOH) advertising industry in Europe, is heading to the Middle East and North Africa to push its expertise. The company is joining forces with Abu...

  • Kenya’s mobile telephony war takes new twist

    October 13, 2010 • Mobile and Telecoms, Top StoriesComments Off on Kenya’s mobile telephony war takes new twist

    THE mobile telephony war in Kenya has taken a different twist with advertising agencies wading into the fray. Safaricom’s creative and media buying agency, Redsky, is now involved in the battle between Zain and Safaricom and is in the process of lodging yet...

  • How agencies can bridge their digital divide

    July 28, 2010 • Top StoriesComments Off on How agencies can bridge their digital divide

    Many South African advertising agencies are still struggling to bridge their own digital divide: a gap between their online skills and offerings and the changing needs of the market. All too many agencies still see the digital channel as separate, and often,...

  • From rich media to rich-information media

    July 1, 2010 • FeaturesComments Off on From rich media to rich-information media

    Many marketers and agencies struggle to define rich media during an ad buy, simply describing it as any format that allows for interaction with the end-user. Or they’ll simply think of an ad that makes use of streaming video or Flash to present a...

  • SA companies advised to capitalize on Facebook ads

    February 4, 2010 • Top StoriesComments Off on SA companies advised to capitalize on Facebook ads

    Although South Africa has 2,6 million Facebook users, businesses are not seizing the opportunity to promote their brands on the popular social network, writes South African publication Business Day...

  • Online advertising on the rise in Zimbabwe

    January 11, 2010 • Top StoriesComments Off on Online advertising on the rise in Zimbabwe

    Zimbabwean newspapers are starting to fill the pinch as online advertising is taking over, cheaper and more efficient – a move that indicates that Zimbabweans are becoming more computer and cyber active...

  • The race to dominate TV 2.0 is underway

    July 6, 2009 • Top StoriesComments (2)

    The battle for the future of TV is underway with an overabundance of stakeholders pushing for greater influence as TV and computing converge, according to Gartner...

  • Google launches new advertising application

    April 23, 2009 • Top StoriesComments Off on Google launches new advertising application

    The world’s leading search engine provider, Google, has launched its “Display Ad Builder” application in South Africa, designed to be an easy-to-use tool that lets advertisers create customised display ads with their own text, images, and logo...