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The ABCs of RTB: A guide to real-time bidding

Online marketing is a hugely lucrative business and that's hardly surprising. Advertisements are everywhere, and ad revenue is how a lot of websites or apps, especially those that are free to use, make money. In fact, as annoying as...

8 reasons to promote your technology business with sponsored content

Technology companies striving to grow their market share are always looking for creative ways to promote their products and services. As more people get their news from online publications and interact on social media platforms, sponsored content is becoming...

Google, Facebook dominate global ad spend

Online media companies Google and Facebook now dominate global ad spend as they attracted 20% of global advertising revenue in 2016. According to reports by the CNBC these statistics have nearly doubled since 2012. Data and analysis agency, Zenith, released...

Interview: “Marketers often revert to their comfort zones” – Prof Geoff Bick

From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, organised by IT News Africa and which will be held at The Gordon Institute of Business Science -...

African marketers sign up for workshop on corporate campaigns

From 28 to 29 October 2014, marketing executives can take advantage of the Measuring the ROI of corporate online campaigns seminar, which will be held at The Gordon Institute of Business Science - located in Johannesburg. The seminar has...

How effective is corporate online advertising in Africa?

Marketing and communications executives are under a tremendous amount of pressure to prove the effectiveness of corporate online initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible...

Google+ adds South African indigenous languages

Google has added two indigenous African languages, Afrikaans and Zulu, to their social network, Google+. Google+ is available in up to 60 languages and they hope their latest move will drive users away from the Usain Bolt-like frontrunner Facebook. Swahili,...

Kenyan telecoms cut ad spending

Kenyan telecommunications operators cut their advertising budgets last year as price wars continued to hit companies’ earnings, Ipsos Media's data revealed on Wednesday. Their reports indicates Safaricom, Airtel and Orange Kenya reduced their total ad budget to KES 7.5 billion in 2011,...

SA’s ISPA reviews broadband definitions

The Internet Service Providers' Association of South Africa (ISPA) has posted a working document on its web site with the hope of stimulating discussion about how certain broadband-related terms, including 'broadband' itself should be defined. The document, available at http://ispa.org.za/Broadband-Guidelines-1.01,...

Kenyan telecom battle intensifies

Essar telecom recently launched a promotion called Za Ziada, which bears a degree of similarity with a reward scheme run, by Telkom Kenya. Telkom Kenya has been running its Ziada customer royalty program for subscribers on its Orange mobile network...
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Plan Ahead with Bolt: Book Your Ride In Advance

Bolt has launched its 'Scheduled Rides' feature allowing users to book rides up to 72 hours in advance. This feature...
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