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Acceleration

Five digital trends to watch in 2013

If there is one word that will be the key for the year in marketing, it is “data”. The reason for this is simple: budgets are tight, competition is fierce, and companies will want to use accurate information to...

A social strategy is meaningless without measurement

Social media has evolved at breakneck speed over the past three years, and many marketers are battling to keep up with it. Today, social media isn’t just an experiment, but a fast-maturing sales, marketing and customer support channel. This...

Add cookies to the marketing mix

Data about customers is perhaps one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. Customer...
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Latest News

Global Cloud Platform Honored as CPaaS Leader by Gartner

Gartner has ranked global cloud communications platform Infobip as a leader in the Communications Platform as a Service (CPaaS)...
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