Seminar: Measuring the ROI of corporate online campaigns

Do you know how to effectively measure the ROI of your online marketing efforts, and can you successfully communicate their value to key stakeholders?

Proudly endorsed by the Mobile Marketing Association of South Africa and the Direct Marketing Association of South Africa

26 Melville Road, Illovo, Johannesburg, South Africa
Date: 18 and 19 February 2016
Organiser: This seminar is organised by IT News Africa

Marketing and Communications executives are under tremendous pressure to prove the effectiveness of their online initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways.

Join your colleagues to walk through a step-by-step primer on how to measure and communicate the value of your integrated digital advertising and public relations initiatives. You will learn both strategic and tactical approaches for measuring online marketing ROI and brand strength, as well as review examples of online marketing initiatives executed by a variety of organisations.




Evan Milton (bio)
Digital producer / strategist
‘Lifelines: The quest for global health’ (Al Jazeera English)

Raymond Buckle (bio)
CEO: SilverstoneCIS | Board Member: Mobile Marketing Association EMEA
Chair Emeritus Mobile Marketing Association South Africa

Professor Geoff Bick (bio)
Professor of Marketing, Graduate School of Business


This seminar is designed for marketing and communications professionals at multiple levels. No matter your role, you will learn concrete, simple techniques and questions you should be asking to effectively measure and communicate the return on investment of your online marketing initiatives.


As part of this seminar, you will receive a measurement template that can be adapted to your own organisations marketing and branding efforts.



One delegate will win a brand spanking new Apple TV in a business card raffle! Register below and don’t forget to bring those cards.

About Apple TV



Topics at this  intensive 2-day workshop will include:

+ What should you be measuring and why?
+ What the publishers won’t tell you!

+ Measurements you should use to compare online marketing costs to marketing outcomes
+ Using data to understand customer engagement
+ Understanding acquisition, conversion and retention tactics
+ Analysing Traffic Sources and Campaigns
+ Working with Agencies and Partners 
+ Planning your mobile marketing strategy. How much should you spend?
+ Mobile Insight and Analytics
+ How to calculate the ROI of your mobile marketing campaign


Your Investment: R6,950.00 per participant
Early-Bird Fee: R5,950.00 (Valid until 01 December 2015)
Registration fee includes: Facilitators’ fees, Reference/Training manuals, USB of course content, Meals & Refreshments, course hand-outs, Group Photos, Give Aways.


-Book two slots and gain 10% Discount. VAT exclusive
-Book three slots and secure one extra space absolutely FREE!
-Book more than four slots and gain 15% Discount. VAT exclusive



Tel: +27 11 026 0982  Fax 0866 130 386
Alternatively, fill in the form below to reserve your slot. Only 30 slots available

Confirmation of reservation