Radisson Hotels Launches AI That Instantly Matches Lower Prices Across Booking Sites

Radisson Hotel Group has unveiled an AI-powered real-time price matching system that automatically matches lower hotel rates found on third-party booking platforms, making direct bookings faster, easier and more transparent.

The new feature, now available on RadissonHotels.com, detects lower publicly available rates for Radisson properties on online travel agencies (OTAs) and instantly applies eligible price matches. Unlike traditional best-rate guarantee programs, which require guests to submit claims, screenshots and wait for approval, the AI verifies and matches qualifying rates automatically in real time.

The launch marks a significant step in the company’s digital transformation strategy, aimed at giving travelers greater confidence when booking directly through its website.

“Today’s travelers expect speed, simplicity and confidence when they book,” said Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group. “Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”

The AI technology checks rates listed on major booking platforms, including Booking.com, Expedia, Hotels.com, Agoda, Priceline, Trip.com and MakeMyTrip, as well as search engines such as Google Hotels. If it identifies a lower eligible public rate, it automatically matches the price and redirects the customer to complete the booking on RadissonHotels.com without requiring any additional steps.

The system is already live across Radisson Hotel Group’s global portfolio.

For travelers, the technology removes the hassle of searching for the lowest price or filing price-match claims, while providing assurance that booking directly delivers the best available rate. For hotel operators, automation eliminates the manual workload associated with processing claims and offers deeper insights into pricing performance and customer booking behaviour.

The rollout is part of Radisson Hotel Group’s broader investment in artificial intelligence, automation and digital guest experiences. By replacing its traditional Best Online Rate Guarantee with a fully automated, proactive solution, the company aims to strengthen direct customer relationships while making the booking process more seamless and transparent.

The move also reflects a growing trend across the hospitality industry, where AI is increasingly being used to streamline operations, personalise customer experiences and encourage travelers to book directly rather than through third-party platforms.

//Staff writer