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Peach Payments & Yoyo Add Bank Card-Linked Loyalty to Digit Pro POS Device
African payment solution provider Peach Payments has partnered with Yoyo to add automatic cashback loyalty rewards to its Digit Pro POS device.
Yoyo’s bank card-linked loyalty product launched in Platō Coffee shops in 2025 and was readily adopted by customers. Shoppers favored their bank card as a loyalty identifier to minimize friction at checkout. Customers earn loyalty directly on the Digit Pro when they pay with a bank card, ApplePay or Google Pay. No separate apps, QR codes or additional hardware are needed.
Says Rahul Jain, Peach Payments founder and CEO, “This solution is built for merchants who want to drive repeat visits that increase customer lifetime value.” It is ideal for restaurants, cafés, service centres and retail stores, which consumers visit regularly. The fact that they can earn and burn their rewards by simply paying for their purchases with their regular credit or debit card makes it an easy option for both consumers and merchants.”
Historically, loyalty programs lived across the road from the payment process. Consumers had to swipe a loyalty card or scan an app, and merchants had to access a separate loyalty system to let customers earn their rewards.
“Our data shows that loyalty fundamentally shifts customer behavior. Members visit up to 40% more frequently and are 70% less likely to churn. When loyalty is embedded directly into the payment flow, merchants move beyond short-term tactics to building measurable, long-term lifetime value,” says Bevan Ducasse, CEO of Yoyo.
With this new approach, the checkout is the trigger and the customer earns their loyalty simply by paying. With loyalty converging into the payment process, the POS terminal becomes a primary channel for customer engagement, measurement and repeat behavior.
Peach Payments has tested the loyalty solution over the past few months with three coffee shop chains. It is now being rolled out to Peach Payments merchants who use a Peach Payments POS device to accept payments.
FAQs:
| Question | Answer |
| How can a merchant apply? | For queries, email sales@peachpayments.com |
| Can a merchant also offer gift cards and run promotions? | Yes, this is offered through Yoyo directly. |
| Is customer data shared with merchants? | No sensitive card data is shared. The program links rewards to the card securely via tokenization. Merchants receive program-level insights (e.g., repeat visit behavior, redemption rates) without accessing full card details. |
| What happens if the customer gets a new card? | If a customer replaces their card, they simply opt in again with the new card and mobile number. Their rewards profile can be relinked securely where applicable. |
| Can rewards be partially redeemed? | Yes, when the voucher is worth more than the purchase price. |
| Can the rewards expire? | No, the vouchers do not expire. |
| Does this solution only work in-store, or online as well? | In-store |
