Core’s Microsoft Surface Reseller Program is a comprehensive initiative designed to empower South African resellers to deliver Microsoft Surface hardware, accessories, and warranties to businesses across South Africa.
The Surface Reseller Program is designed to help resellers stay competitive in today’s fast-moving market by offering exclusive pricing, smooth logistics, and access to the complete Surface lineup. In collaboration with Microsoft, the program gives resellers direct access to the products, tools, and support they need to grow a successful Surface business, while strengthening Core’s role as a distributor of Surface devices in the country.
Through the Surface Reseller program, partners benefit from exclusive, partner-only deals and access to a wide range of Microsoft Surface products, empowering them to grow their business.
A standout perk of the program is access to the Surface Reseller Portal, a dedicated e-commerce platform that puts products and resources right at resellers’ fingertips. It streamlines delivery and offers quick access to promotional campaigns, marketing materials, and training resources. With everything in one place to manage accounts, promotions, and support, it’s never been easier for resellers to grow their Surface business.
“The Microsoft Surface Reseller Program represents a significant step forward for South African businesses,” said John Press, Microsoft Surface Business Unit Head at Core. “By combining access to best-in-class hardware with exclusive benefits, training, and support, we’re empowering resellers to deliver more value to their customers while growing their own businesses with confidence. The addition of the Surface Reseller Portal further streamlines the experience, giving our partners everything they need in one place.”
Microsoft’s Distributed Managed Partner (DMP) structure also underpins the program, offering tiered rewards and increasing benefits as resellers expand their business. Core plays a central role in helping partners advance through the DMP levels by ensuring sufficient stock allocations, discounted pricing, and next-day delivery support.
