Criteo and DoorDash, a local commerce platform, announced a new multi-year partnership to scale advertising across DoorDash’s marketplace with grocery, convenience, and other non-restaurant retailers.
Criteo will serve as an extension of DoorDash’s U.S. ad sales team, collaborating with brands and agencies, while the two companies explore opportunities to integrate their advertising technologies over time.
Retail media is one of the fastest-growing segments of digital advertising. This partnership adds another way for agencies and brands to connect with consumers at the point of purchase. Advertisers working with Criteo will have access to DoorDash ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social.
“This is an exciting moment for Criteo, DoorDash, and the advertisers and retailers we serve,” said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo. “Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery and alcohol brands. Our partnership will help advertisers reach consumers more effectively, drive measurable sales, influence incremental trips, and defragment retail media buying between delivery marketplaces and retailer sites.”
“We’re building an ad platform that lets every business grow on DoorDash and beyond,” said John Roswech, Head of Business for Symbiosys at DoorDash. “We chose Criteo for its strong brand and agency relationships across grocery, convenience, and other retail categories. Together, we’re expanding opportunities for brands to engage our customers at relevant moments.”
