SoftwareOne Holding AG is expanding its Digital Sales Hubs to better serve small and medium businesses (SMBs), with new locations in Bogotá, Colombia, and São Paulo, Brazil, joining hubs in Nashville, US, and Barcelona, Spain.
In collaboration with Microsoft, these hubs provide SMBs with easy access to the latest Microsoft technology and expert support through SoftwareOne, helping them to boost efficiency, stay secure, and unlock AI-driven innovation with the right technology and guidance. Initial offerings focus on the Microsoft tech stack, providing access to Microsoft’s full suite of workplace, infrastructure, and security solutions.
In addition to assisting SMB customers in enhancing their security posture, the SoftwareOne Digital Sales Hubs will offer access to SoftwareOne’s Managed Detection and Response Service built on Microsoft Sentinel, providing enhanced protection through their 24×7 Security Operations Centre (SOC).
The SOC continuously monitors and protects Azure and multi-cloud environments, tracking global data vulnerabilities to prevent cyber threats and employee errors. SMBs will benefit from proactive threat management and improved security, ensuring a resilient digital environment.
Beyond security, the hubs drive AI-powered workplace automation with Microsoft 365 Copilot. They serve as innovation centers, helping SMBs modernize data, build AI applications with Microsoft Azure, and leverage insights for better efficiency, automation, and customer experiences.
“Building on our long-standing partnership with Microsoft to launch these SoftwareOne Digital Sales Hubs is a natural step as we double down on our commitment to SMB clients,” said Raphael Erb, CEO of SoftwareOne. “SMBs face the same cost pressures, need to modernize their businesses with AI, and cyberthreats as large enterprises, but have often limited resources to address them effectively. We aim to level the playing field by providing the localized access, attention, and expertise that SMBs need to succeed.”
“SoftwareOne’s proven track record of delivering digital transformation to clients and deep expertise in Microsoft solutions aligns perfectly with our commitment to empowering small and medium businesses to accelerate their success, compete, and win,” said David Smith, Vice President, Worldwide Channel Sales at Microsoft.
“Through these new regional SoftwareOne Digital Sales Hubs, SMBs will be able to leverage the latest innovations in Microsoft technologies and comprehensive support, enabling them to thrive in today’s digital landscape. We are excited that SoftwareOne will provide SMBs with access to enterprise-grade cybersecurity, leveraging Microsoft’s end-to-end security portfolio.”
