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Visa’s New Innovative Digital Payment Services Unveiled

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Visa has launched a range of new offerings aimed at transforming payments and meeting the needs of consumers, businesses, and financial institutions in the area going forward. These developments promise to improve money transfers, in-store shopping, and eCommerce, given the explosive change in payment methods over the last five years.

Visa‘s latest offerings are around digital identity, frictionless checkout processes, adaptable payment methods, acceptance of nano-merchants, and safe account-to-account transfers.  Visa is introducing Visa Pay, a payments-as-a-service platform for the CEMEA area that provides interoperable send-and-receive capabilities and digital payment experiences optimized for mobile devices. To enable banks to swiftly implement cutting-edge solutions, Visa Pay offers a wide range of services, such as wallet platforms, digital issuance, tap-to-pay, payment initiation, and fraud and risk management.


“With rapidly accelerating digital payments growth across Central and Eastern Europe, the Middle East, and Africa, we have seen a transformation in how consumers and merchants want to pay and be paid both online and in-store,” said Andrew Torre, Regional President, Visa CEMEA.  “As we continue to shape the future of commerce, we are excited to announce the next generation of truly digital-first payment experiences to support consumers, merchants, and our clients and partners.  Today we are unveiling new card features and digital innovations that will bring consumers and merchants into a more customized, convenient, secure, and inclusive future.”

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