Ubongo Appoints Mwasi Wilmore as New CEO

Ubongo Mwasi Wilmore
New Ubongo CEO Mwasi Wilmore.

Mwasi Wilmore joins Ubongo, a social enterprise in Tanzania focused on creating edutainment and educational children’s television series in Africa, as the new CEO.

Wilmore has worked with Fortune 100 companies like Citibank, Wachovia, and Bank of America both in the US and on global projects. She then moved back to Tanzania, where she co-founded a 4G company, which she helped grow and then sold to a mobile network.

As a strategy consultant, she has advised organisations working across Africa on strategy, operations, technology, risk, and project management.

Beyond this sectoral experience, Mwasi has had a lifelong passion for education and felt a strong pull to transition from the corporate space to working in education. In 2018, she joined and led Camara Education Tanzania, an education technology social enterprise, as their CEO for two years, where she first got to know Ubongo through the Discover Learning Project.

“Ubongo has this electric air that’s fueled by the team’s genuine passion, drive to make a positive impact, and Utu. The electricity is embodied in every layer of the organization and the goals it sets out to achieve. Ubongo not only stands by its values, but it also lives and thrives within them”, the incoming CEO said.

Mwasi will head the development and execution of a strategic plan for Ubongo’s next chapter of growth. The goals include making free, localized edutainment for kids in all countries in sub-Saharan Africa, inclusively reaching 60 million kids by 2025, and growing an industry-leading Pan-African team and culture.

After more than 8 years at the helm, Co-Founder and outgoing CEO, Nisha Ligon will transition into a new and exciting role at Ubongo.

“Co-founding and leading Ubongo as CEO over the past 9 years has been the greatest adventure of my life,” said Ligon.

“From making our first test videos with kids in Tanzania in 2012 to reaching an audience of over 27 million kids with beloved edutainment in 2021. I’ve been able to draw upon my skills as a product-builder, writer, and innovator to develop and scale our products, alongside our incredible team of sixty Ubongoers, to reach where we are today,” Ligon said.

“But to achieve our big hairy audacious goal of bringing quality, localized edutainment to all kids in Africa, we need the visionary leadership of an organization-builder who can sustainably nurture and grow Ubongo, our team, and our impact. And I’m excited to say: we’ve found her!” she added.

”We are excited to have Mwasi come on board to take Ubongo to the next level after Nisha’s tenure in building a solid foundation in bringing together a phenomenal team from Tanzania and expanding the reach across Africa”, added Ubongo Board chair Mbwana Alliy,” said Ligon, expressing excitement over this new appointment.

Edited by Zintle Nkohla 

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