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Telkom Launches New Music Streaming App in South Africa

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Luis Monzon
Luis Monzon
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Telkom, a leading telecommunications company in South Africa, has revealed its new music streaming platform, Telkom Music.

Launched in partnership with Tencent-owned JOOX, the platform is available from the Huawei AppGallery and Google Play Store.

Telkom Music – Powered by JOOX.

Telkom says that it recognizes the landscape of music streaming is changing and highlights that the stand-out feature of its music app is the fact that it focuses on data-saving and shared music experiences between users.

Data Conservation a Priority

“In true Telkom style, our mission is to leave no man behind and we are thrilled to introduce this offering. We’ve introduced a bouquet of products recently to cater to the content needs of our customers, including video-on-demand and gaming services; and this closes the loop neatly for us from a content viewpoint,” commented Wanda Mkhize, Telkom Executive Smarthome and Content.

“The future of music streaming will include shared, social experiences,” says Tencent Africa Services CEO, Brett Loubser.

“With lockdown changing the way we connect, Telkom Music Powered by JOOX will include ‘Mods’ focused on sharing one’s music experience.”

With an app size of just 10MB, the all-new music app is designed to save data usage and space on one’s smartphone. Telkom Music allows you to stream and download songs while using less data than any other music streaming app.

Users are able to listen for free with limited features, while Telkom customers can subscribe to the all-access VIP package for R59.99 ($4.09) per month.

“We are very excited to embark on this endeavour with Telkom Mobile,” Loubser adds.

“The team at Telkom Mobile and at Tencent Africa have put a huge amount of effort into delivering the most accessible music streaming product possible. Our app size reduces the amount of memory used in a listener’s phone, and integration with Telkom’s app ecosystem makes it easy for millions of people to have millions of songs in their pocket.”

Users of Telkom Music can expect the app to include a host of new features aimed at saving data, including a button where users can turn on and off their data usage.

In-App Features

In addition, Telkom Music will include a variety of other innovative features under the Mods section of the app.

Its Music Guru feature tests your music knowledge against other users. The interactive feature plays a song clip for users to identify within a few seconds. The goal of this gamified feature is to get the highest score against other users in various genres and categories.

The music app’s Radio feature allows users to find new tracks to share. The feature offers a non-stop listening experience that enables users to discover new music, aligned with and relevant to music they love.

Music together is better. And that’s why the Flock feature allows users to create playlists together for their next big event – whether in person or virtual. With Flock, it doesn’t matter who has their phone connected to the aux.

Edited by Luis Monzon
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