MTN has joined forces with Ozow so that subscribers can purchase data and airtime directly through WhatsApp – an industry-first in South Africa.
“Giving customers the ability to transact seamlessly on WhatsApp is a gamechanger in South Africa. It provides a seamless way to stay connected, in touch and in tune, while being simple and secure. Most importantly it will help improve financial and digital inclusion and enhance access for consumers,” says Jacqui O’Sullivan, Executive of Corporate Affairs at MTN South Africa.
The service is provided within the MTN Chat platform, which was launched in 2019, to enable customers to initiate the purchase of airtime and data bundles within their WhatsApp chat.
Making actual payments via WhatsApp, however, is relatively new globally, having initially being tested in India in 2018 and officially launched in Brazil in June 2020.
“Our aim is to ensure South Africans do not miss out on major advances in technology and have the latest cutting-edge solutions at their fingertips so they can enjoy the full benefits of the digital life,” says O’Sullivan.
“We are excited about partnering with MTN to make it even easier for customers to be able to safely purchase airtime and data directly from the WhatsApp chat on the spot, anywhere and at any time,” says Thomas Pays, Co-Founder and CEO of Ozow.
Convenience is expected to be a major benefit and to get started, subscribers just need the WhatsApp app on their smartphone. Then all they need to do is:
- Save 083 123 0011 to your contacts as ‘MTN Chat’
- Send a WhatsApp message to “MTN Chat” saying “hello”
- Select ‘buy airtime”
- Select payment option to “Pay with Ozow”
- Enter the number to recharge
- Enter the amount to recharge
- Click Ozow link
- Take Ozow payment journey and complete payment
- Airtime is then loaded immediately
Follow IT News Africa on Twitter