Sony Announces New Addition to Alpha 7S Series

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Sony has introduced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series⁠ — the Alpha 7S III.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve the pain points of customers in the Middle Eastern region,” said Murat Gebeceli, Head of Digital Imaging at Sony MEA.

“We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

Sony Alpha 7S III key specifications:


  • Brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor and a newly developed BIONZ XR™ image processing engine with eight times more processing power and significantly reduced rolling shutter effect
  • Ultra-high sensitivity with ISO4 range expandable from 40 – 409600 and improved image quality by approximately 1 stop noise reduction4 in the middle and high sensitivity ranges
  • Video recording capabilities include 4K 120p1, 10 bit 4:2:2 colour depth, All Intra recording, XAVC HS format with H.265 codec and more
  • 15+ stop dynamic range for movies
  • 16-bit RAW video HDMI output for the first time in the Alpha series
  • Fast Hybrid AF system with a 759 point phase-detection AF sensors covering 92% of image sensor
  • Enhanced Real-time Eye AF for movie recording and still image recording
  • New heat-dissipating mechanism and dual-slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shooting until battery ends
  • 5-axis optical in-body image stabilisation supports handheld movie shooting, with added Active Mode for supporting especially difficult handheld movie shooting
  • New world’s brightest and largest 0.64-type 9.44 million dot OLED electronic viewfinder
  • Side Opening variable-angle LCD screen enhances shooting flexibility
  • Completely redesigned menu system with a touch screen interface and touch operation
  • High-speed continuous still image shooting at up to 10 fps for more than 1,000 consecutive uncompressed RAWs images with full AF / AE tracking
  • Dual CFexpress Type A card slots that enable high-speed data processing while keeping the compact size
Edited by Jenna Delport
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