eCommerce Spend Up 30% Amid Pandemic

More than 22 million South African shoppers are clicking “add to cart” at least once a month

COVID-19 lockdown regulations coupled with store closures have resulted in several consumers turning to online shopping for essential products and services. Average eCommerce spend recorded on FNB Merchant devices grew 30% year-on-year during the 1st half of 2020 compared to 2019. During the same period, the active eCommerce merchant base increased by 15%.

These growth values exclude travel and accommodation-related spend which is usually a significant contributor to overall eCommerce spend.

Thokozani Dlamini, FNB Merchant Services CEO, says the impact is not only on shopping behaviour but the manner in which consumers opt to pay for goods and services. For example, when considering franchise food delivery services, very few consumers physically pay via cash or card, most of the payments are carried out digitally.

“For those consumers that still go into Brick & Mortar stores for groceries and other essentials, we have seen significant growth in the use of contactless card payments,” adds Dlamini.

Here’s a closer look at sector performance in eCommerce between January and June 2020 on FNB Merchant Services, compared to 2019:

Transportation & Related Services -44%
Lodging/Accommodations/Travel arrangements -51%
Retail 16%
Marketing/Subscriptions 49%
Educational Services 320%
Electronic, Electrical and Computer 126%
Outdoor/Recreational 54%
Home and Office Furnishing 77%
Restaurants, Bars, Fast food & Related 32%
Grocery shops, Supermarkets, Butcheries, Bakeries & Related 79%

Demand has been largely driven by educational services on the back of home-schooling and distance-learning requirements. This was further supported by an increase in demand for computing equipment and home/office furnishing to facilitate the distance-learning drive and work-from-home initiatives that many individuals and companies adopted.

An increase in the need for gaming and related entertainment (PlayStation, Xbox etc.) had to be satisfied as outdoor hobbies were restricted.

“From a Rand value perspective, when compared to the average Q1 values (Jan to Mar), the lockdown period resulted in eCommerce spend decline of -21% in April 2020, while level 4 saw a recovery to 10% compared to the average Q1 values. Level 3 of the lockdown has seen a further recovery to 12% compared to the average Q1 values,” says Dlamini.

“Behaviour will and has certainly changed quite rapidly on the back of Covid-19. Transaction volumes have increased at a much faster rate than value, indicating a lot of smaller purchases are being made. Many customers who had reservations about shopping online are beginning to realise that the ease and efficiency outweigh trekking to shops and malls,” concludes Dlamini.

Edited by Jenna Delport
Follow Jenna Delport on Twitter

Follow IT News Africa on Twitter